![]() Experience has likely taught you that your product or service is most beneficial to small businesses, startups or enterprise clients, but perhaps not all of them. Your sales approach likely helps customers recognize a problem and realize a need for a solution while showcasing your company as the logical next step to solving their problem. Not every company is global, so consider what areas are reasonable for you to target. You’ll want to be sure the people you’re targeting are in the geographical location you serve. In that case, you likely know the titles of the people who typically are interested in your product or service and the titles of the final decision makers when you’re closing deals. ![]() Let’s suppose you’ve been selling with your company for some time. Let’s start with the basics, then dig deeper into insights used by LinkedIn Sales Navigator’s advanced search: Job title If your company has invested time and resources in building out these profiles, they’ll be helpful here. Try using what you already know about your ideal customers or buyer personas. A general search may turn up thousands of results with varying relevance, but precise targeting in Sales Navigator gives you much more control. What types of targeting should you use for sales prospecting?Īn excellent first step is determining what parameters you want to use to target new prospects. Professional edition for individual sales representatives and.LinkedIn Sales Navigator offers two editions: It also helps you build relationships and expand your digital network in meaningful ways through virtual connections. These search filters allow you to find the right decision makers and shorten your sales cycle by ensuring your time is spent on effective prospecting activities. Being able to capture contacts and information on the go is just one of the handy features of this tool.īeyond ease of use, one of the most valuable features of Sales Navigator is an advanced search capability powered by a set of exclusive search filters. You can use the desktop version of LinkedIn Sales Navigator while in your office and download the app for use it at events, after a meeting or while killing time waiting for your next sales call. It can improve your sales prospecting and lead generation, and help you manage your sales team. ![]() Sales Navigator is a premium sales solution that helps you find leads in your target market and build stronger relationships with valuable prospects.
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